The role of advertising
- Advertising is a big business and that often, the advertisements that they see on TV cost more to produce than the shows they sponsor. For example, in 2005, some companies paid more than $80,000 per second for advertising during the 2005 Super Bowl.
- Businesses attempt to target their advertising to specific markets. That is, they define who their prospective buyers are and what they want to purchase. Then, they use different forms of advertising to convince those buyers to buy their products or service.